original title: buy site survival rate of only 3.5% of the top 5 market share of
accounted for 99%
group purchase website in after fierce fighting after the gradual separation of the outcome. Recently, the Group buy navigation site group 800 released China buy market statistics report, according to statistics, China buy site in the first half of the actual turnover of 29 billion 430 million yuan, once again hit the best half year results. And after fighting through several fields, the number of group purchase website has dropped to 176, compared to the August 2011 peak of 5058, the survival rate was only 3.5%.
report shows that in the first half of the group to buy a single site in the sale of the group reached 1 million 180 thousand pen, an increase of 26%, an increase of 196%. In many of the group purchase category, catering and hotel group purchase rapid growth, an increase of half a turnover reached 1.3 times, including the first half catering group purchase turnover amounted to 16 billion 660 million yuan, a net increase of 9 billion 540 million yuan; hotel group purchase turnover in the first half of 3 billion 290 million yuan, an increase of 1 billion 830 million yuan.
from the statistical data, the number of buyers in the market to further strengthen the monopoly of several chiefs, the top 5 buy site turnover accounted for more than 99% of the whole. In addition, like the United States mission, public comment group, Baidu Nuomi turnover in the mobile terminal accounted for 78%, respectively, 75%, 72%. At the same time, due to a second tier cities to buy the market gradually saturated, buy site also continue to expand the three or four line city.