Ali platform property complaints over 20 million of the total volume of the total turnover of more t

[TechWeb] reported on February 20th news, according to the Alibaba news, in 2016 more than Alibaba intellectual property complaints platform commodity volume of 20 million, of which 49% of businesses complained of complaints established.

Ali platform property complaints over 20 million of the total volume of goods turnover of more than $500 million

Alibaba

statistics data show that in 2016 more than Alibaba intellectual property complaints platform commodity volume of 20 million, which established the rate as high as 49%, involving about 200000 seller, the total turnover of 500 million above. In other words, at least about 200000 sellers almost be wronged, thanks to the timely recovery of the loss through the complaint. The data also show that 1531 complaints initiated complaints accounted for 0.59% of the total number of complaints, but the total number of complaints accounted for a total of 80%, which shows that a large number of complaints success stories are highly concentrated in a small number of complaints. Alibaba analysis, the cause of this phenomenon is malicious complaints.

Alibaba

group platform management department senior manager Gu Jun introduced, "we have found that some of the rights of people, through forged identity materials, forged certificate of rights or make false complaints, complaints and complaints by our platform to launch a complaint mechanism, initiated a complaint at the same time, they will contact the merchant at the other end. Do have a direct say you how much money to blackmail and impose exactions on, I will withdraw the complaint, but also the threat, said the price you sell too cheap, if not the price raised on the use of complaint system for complaints against you. There are a number of channels to clean up, saying that your goods are not from my purchase here, or from my purchase here, or use this complaint to delete you. That is to say, in fact, there is such kind of person, the complaint system of Ali, the protection of intellectual property rights and our law and the damage to platforms and businesses."

according to statistics, in 2016 the Alibaba platform found a total of malicious behavior of human rights complaints account 5862, nearly 103 million home and over 6 million commercial links from malicious complaints caused by the seller, the loss amounted to 107 million yuan.

in this regard, Alibaba intends to platform complaints into high-quality, ordinary, inferior and malicious class four, which is equipped with the mechanism and disposal of different resources, make full use of fake resources. Alibaba governance platform intellectual property protection department director Ye Zhifei said, is considering the introduction of intellectual property complaints stratification mechanism, each kind of different processing mechanism and resource allocation, and will greatly enhance the "proof threshold of malicious complaints", hope that through stratified operation reduce sell losses, effectively protect the interests of the parties of quality complaints. (Wang Kaka)

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