behind the emergence of a large number of Unicorn companies, is the fate of a large number of corporate decline. In China, the average life expectancy of small and medium enterprises is only 2.5 years, the average life expectancy of the group enterprise is only 7-8 years. Those who thought this life without the everlasting companies, which rely on the monopoly advantage has or trade barriers can be instantly come to nothing.
Internet era more drama business model innovation and enterprise efficiency optimization. Stable market share, reserve a number of leading technology, too big to fail, the world’s largest OEM, emerging industry leading enterprises, has the characteristics of the enterprise seems mountain strong but changes in age, change rapidly in once failed to keep pace, are most likely in an overnight insurgents. They fall, a unicorn in advance. With the collapse of history update proves that innovation is the only mission, and only the gate.
in food full capital hungry time, good ideas can quickly fall into the market, and by the Internet plus foreshadowing the global unification of boundless territory, they even can quickly obtain the market in a very short period of time, thus replacing the old products or services, such as WeChat and Airbnb, excellent step. Today, a unicorn company from birth to over $1 billion market capitalization, a lot of time than in the past. The emergence of a large number of Unicorn companies behind, is the fate of a large number of corporate decline. Those who thought this life without the everlasting companies, which rely on the monopoly advantage has or trade barriers can be instantly come to nothing.
This is the history of
, a rolling out of relentless forward predators. Enterprise as the main source of innovation, but has a very short life and high rate of elimination. According to Fortune magazine reported that the average life expectancy of small and medium enterprises in the United States less than 7 years, the average life expectancy of less than 40 years. In China, the average life expectancy of small and medium enterprises is only 2.5 years, the average life expectancy of the group enterprise is only 7-8 years. The United States each year about 10 companies closed down, while China has more than 100. Whether it is a hundred years old or business rookie, whether assets over trillion yuan of the giant companies or grocery store, every hour and moment are facing the survival or death.
over the past 15 years, the market volatility is more intense, the pattern of change and efficiency of the Internet led to the destruction of the competitiveness of many elephant class enterprises. The selection of new wealth in the past 15 years, those who have a brilliant but extremely representative eventually falling to the bottom of the cliff, which shows the enterprise survival is not easy. Two years to reach $1 billion valuation mode in lashou, fade hurriedly after curtain call, even more sadly is one hundred years of companies such as Kodak, NOKIA, Lehman brothers and other support for innovation enough across the last twentieth Century, but still one day will not change because of time and crashing to the ground (table 1).
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