in the face of more and more China enterprises and international companies in the domain name dispute in defeat, yesterday, in the Asian domain name dispute resolution and online seminar, experts said Chinese enterprises need to retreat to seek protection in order to ensure the localization, on the Internet investment.
Liu Zhijiang, assistant director of the China Internet Center, told reporters: "Chinese companies need to keep pace with the
domain name dispute resolution mechanism. At present, the legitimate rights and interests of the legal person of.Cn domain name are more secure; meanwhile, in the PK dispute of the.Cn domain name, the Chinese legal person has the advantage of defense in law and language, which is a long-term trend."
actually, a series of China domain name registration this year’s defeat in the COM domain name disputes that become the focus of the industry. Survey data show: China.Com domain name dispute case, China company was convicted of need to transfer the domain to foreign companies up to 90%. Chinese registrant in CMZ.com, cnskype.com, civ4.com these COM domain name dispute in the loss, leading to the operation of the.Com domain name for many years to the United States, the loss of brand equity.
in this regard, insiders: ".Com domain existence legal risk is a historical problem: COM domain of jurisdiction in the United States,.Com related domain name disputes due to the application of law in the United States, China registered persons, do not understand the language of the strange, legal environment, registered in China in responding to the disadvantage."
and.Com domain name dispute defeat in stark contrast to the CN domain name disputes safeguard rights. The latest controversy case once again proved this point: the United States Coca Cola Co sued a Shenzhen registered employees Rao Shaotao kekokele.cn, will transfer the domain name to the Coca-Cola name, the results are dismissed complaints, Rao Shaotao continued to hold the domain name.
experts said, "because the domain name dispute resolution procedures" the domain name dispute in the core of the malicious registration problem, and simplify the procedures, so the current Chinese enterprise investment.Cn domain than investment.Com much lower cost.