introduction: Tmall officially unveiled a new brand slogan is "Tmall, just bought". This is the second since the April 17th Tmall annual strategic announcement, another action, but also means that Tmall further comprehensive fashion strategy landing.
July 28th noon news, Tmall officially unveiled a new brand slogan is "Tmall, just bought". This is the second since the April 17th Tmall annual strategic announcement, another action, but also means that Tmall further comprehensive fashion strategy landing.
word highlights the fashion
from the cat, bought the still Tmall, it was purchased, Tmall brand metamorphosis took two years.
fashion brand "in the first row of the Tmall 2014 annual strategic keyword, and" fashion online shopping landmark "become Tmall this year that Tmall’s new brand positioning, industry leader position, Tmall offers a variety of lifestyle trend information.
is Tmall, the purchase "as a new brand slogan, and Tmall before the" cat heaven would have bought "only one word, but the concept is prominent" fashion ", placed in the first series of brand slogan, it is the first time in the whole Ali electricity supplier platform, Tmall brand fashion shows" an important strategic advance determination.
In addition to high-profile launch of a new brand strategy
, Tmall has been promoting the pace of fashion in the brand cooperation.
is reported that Tmall has more than 4000 overseas brands from the United States, France, Germany, Britain, Italy, Japan, Spain, South Korea and other 45 countries and regions. Including apple, Burberry, Estee Lauder, Muji, ASOS and other international brands have chosen Tmall as the third party business platform only authorized China, covering digital appliances, beauty, clothing, decoration Home Furnishing multiple vertical industries. In addition to the new starter, a number of brands have launched Tmall exclusive custom goods.
Tmall President Wang Yulei said that Tmall will be in 2014 to achieve brand fashion, e-commerce has become the most fashionable landmark platform. In addition to previous years, the two new one to promote a section of the event, will also promote large-scale fashion event in the internet. This year, the eleven will also be the development of globalization, in Europe and the United States and other countries to carry out simultaneous activities.
6 business scenarios define the future of Tmall
with the release of the new brand positioning, Tmall also defines the future of the 6 major business scenarios.
the six major commercial scene is embodied in: through the cloud + client service, Tmall help all retail, Shang Chao, shopping malls and other cloud services and the Internet; through big data, Tmall help consumers to complete the customized C2B, to buy the same items or collection of people make friends with each other; the future, consumers can easily achieve "WYSIWYG", by scanning the commodity code to buy, by taking pictures of the image recognition technology.