Worth network practitioners to see the operation of commercial websites 7 keywords

1, core functions and auxiliary functions

is planning a web site project, there will be a clear position on the site, site is for which user groups, which is what the core function for users of these services, and to provide users with good services to some of the auxiliary function. For example, the core function of QQ is "chat", and with the formation of commercial scale points, new auxiliary functions are constantly added, such as QQ news, QQ video and so on.

on the core function and auxiliary function of this concept is very easy to understand, but the core function and auxiliary function in the website how to moderate reflected? How to grab the core functionality of the auxiliary function of sight? Is a very worthy of study. Usually, website projects should follow the following principles in the course of development and operation:

1, the initial stage of the site, must be simple, only to seize the core function, try not to do auxiliary function. This is a very important principle, but a lot of website is an on-line project made garish, ask for perfection,

is a "China largest", the user is very offensive, The name falls short of the reality., while the auxiliary function too much will weaken the core functions of the core function can quickly spread out. In addition, from the cost considerations, auxiliary functions too much will inevitably increase development costs, and affect the development speed and speed of use.

two, website development period, the auxiliary function should be gradual increase, no matter how many auxiliary functions, but the core function must be very prominent, very prominent visitors to the first glance the core function of the website is what. From the point of view of promotion, the clarity of core function can make visitors impressed and form memory points, which is conducive to word of mouth communication.

2, what user experience is user experience?

user experience is the entire experience of a user accessing a web site or using a product. The user experience includes three parts: impression and feeling (satisfaction), tolerance and doubt, tolerance, expectation and profit (feedback degree).

impressions and feelings (satisfaction): user’s macro / detail impressions of websites or products, and a comprehensive sense of access and usage processes. Satisfaction is a user’s overall feeling, it is affected by the user’s own cognitive habits, there are some uncertainties. Tolerance and questioning: user acceptance of problem discovery, and questions about products and processes, and BUG queries. No problem of the site does not exist, and the degree of association between the existing problems (including BUG) and the user’s tolerance is directly related to the user experience. Expectation and benefit (feedback): the degree of difference between the expected value of the user and the actual gain when visiting the website or using the product. When a user visits a web site in depth, he will subconsciously form the expected value of access. If the result of this visit is higher than expected, then a better user experience will be formed, and otherwise it will be

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