The first step is to start from the site selection model

chain brand numerous world-class brands, WAL-MART, KFC, as everyone knows, the chain operation is actually to copy, then copy the chain note?

enter after twenty-first Century, on behalf of the chain business development trend of the "top 100 chain", with an average annual growth rate of more than 50%, far beyond the average annual total retail sales of social 9. 4% of the growth rate, the chain hundred in the proportion of retail sales also increased rapidly.



location model

retailing was ever such a word, retail what is the most important, the first is the location, location or location is second, third. The importance of location for retail. For the chain, the location for us is still a very important aspect, what is a copy of the first store to do? Is certainly the location, because only the entity shop platform, to provide our products and services.


1, city assessment

copy for the chain site, should be the first to enter the city or the city has entered a comprehensive assessment, collecting the relevant data. Details are as follows:

ü urban background data: geographical location, population size, population density, regional division, urban development planning, public transport, competitors, government incentives and other

ü urban economic data: economic level, income level, housing prices, prices, the development of the industry, such as


Analysis of passenger flow law and consumption potential of

; analysis of traffic and geographical conditions; analysis of the degree of competition analysis; labor cost; analysis of advertising cost analysis; cultural conditions; analysis of other video recommendation

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