The four chart tells you what kind of O2O enterprises can survive

Abstract: as a product of "Internet plus" trend, O2O is still optimistic about the prospects in this field, from the birth of BAT level giant is thought to have a great probability. We have to ask is, what is the O2O enterprise vital? List before the spread of O2O in the market of death can give us what enlightenment? What kind of O2O enterprises in order to survive, and live more and better

?

 

only two years, the domestic O2O industry as if from heaven into hell, the investment frenzy subsided, too many companies become a list of O2O enterprises on the death. There are basically two types of

that can survive and may have future

has a huge user base and support can continue to burn the nouveau riche, O2O enterprises, such as four months ago financial $3 billion 300 million new, the so-called rich capricious, although O2O has yet to find a way out of self blood, but the future is not optimistic, the giants burn enclosure.

Another type of

is more special, more rare, they are generally not to earn money to achieve gross profit in the O2O industry is positive, this opens up its springhead to washing in the field of O2O, and E as the representative of wash bags.

as a product of "Internet plus" trend, O2O is still optimistic about the prospects in this field, from the birth of BAT level giant is thought to have a great probability. We have to ask is, what is the O2O enterprise vital? List before the spread of O2O in the market of death can give us what enlightenment? What kind of O2O enterprises in order to survive, and live more and better

?

O2O all the secrets can be attributed to the 4 coordinates, has four big vital: just to be, quality, efficiency and cost.

we use the 6 representative enterprises as the target, analysis of the secret behind the four big vital and Mingmen:

takeaway O2O: U.S. takeaway

laundry O2O:e bag wash

O2O:58, a domestic home beaver

fresh O2O: Jingdong home, love fresh bee

just need

user needs can be divided into two categories: basic life needs and improve the quality of life needs.

eat, certainly the basic needs of life. Laundry, is the basic needs, but whether or not the laundry, depending on the user’s living conditions and habits may be regarded as quasi basic". Housekeeping, Manicure, fresh, belong to enhance the quality of life needs.

 

closer to the basic needs of life, the more just need. And some new trends are emerging to strengthen the demand. Such as "lazy economy", because of increased social pace and social pressure, cooking, laundry and other things, more and more people do not love yourself, the work of outsourcing, is real in the rigid demand.

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