now more and more people embark on the road of entrepreneurship, and in the process, to join the venture has become a lot of people’s first choice of entrepreneurship. For joining entrepreneurs who want to start a successful business when the boss, we must pay attention to the choice of the brand, a strong visibility of the brand to join you can easily get rich.
brand enterprises to join the brand, that is, the shop door hanging signs, it is very important visibility. Half of the domestic population of women, why do not have a large cosmetics chain? The reason is very simple, because the charm of the product is too strong, when consumers buy, the visibility of the product is too high, the importance of corporate brand is relatively low. For example, many business owners like to buy Mercedes Benz cars, we care about is "Mercedes Benz" logo, who is in charge of which shop to buy. Many women buy cosmetics too, some people love the "Chanel", "CD", some people love charm when the product is too strong, what is in the cosmetics department stores, cosmetics stores or from distributors to buy, it is not important.
so when the charm of the product is too strong, the importance of the brand to join the relative reduction in the chain, the charm of the chain is more natural can not be established. To establish a chain of brand charm, the charm of the product can not be too strong. For example, a chain of convenience stores, which sell goods, and other convenience store chain people the same, but when consumers buy, substitute products is very high. For example, to buy a bottle of milk, when you want to buy the brand has been sold, consumers tend to buy other brands, rather than go to another store to buy the brand of milk.
chain system is to establish the chain of the brand, rather than product brand. The only way to establish a chain of stores will be attached to a gilded signboard, this sign, not independence. Because once joined the company to establish the brand charm, even if the store has the same commodity, but for signs, consumers no longer agree that the results will be followed by a decline.
sum up, it is not difficult to understand the key is to join the join venture to choose the brand, because a lot of times better than the product sign. "Believe in the power of the brand", in the case of an industry product is well understood, the brand is the magic weapon to win.